Stretching your promotional $$$
At Studio MG we whipped up a Mother’s Day pink promotional decal. This was removed after Mother’s Day but the white text remained, just the % changed from 25% off for the Mother’s Day sale to 20% off for the Mid Season promotion sale. This is is a good way of stretching your promotional dollar across two sales, one flowing into the other.
With pink Mother’s Day promotional text
Mother’s Day pink removed and text changed to Mid Season Sale
Another window, smaller text, same sale …
Definitely don’t want to spend money on a sale decal because your margins have been reduced already due to the sale but you also want to move stock to make way for new season merchandise. Forme cut lettering is good for this, no print, just vinyl text available in a range of colours. You provide the type, the size and font (we can advise). We forme cut and install. It doesn’t have to look cheap as in ye olde fluoro style, hand painted on, think butcher’s windows; it just needs to work in with an existing font or compliment the font style. I was checking out Sass & Bide’s window decal in Chapel Street yesterday, black with a gold outline, small, clean font that looks classy. Not overwhelming, simple and shifts your focus to the clothes instore. Then looked across the road at another store to view decal gluttony that completely obscured and blocked what lay beyond.