I like to check out how retail shops present themselves. Sometimes a lot of thought goes into signage. Larger businesses will have a style guide that is the point of reference for how they present themselves to maintain uniformity across the brand. A small business will engage a graphic designer to create logos, colours, imagery etc to be used across signage, print and web media to present a cohesive and attractive brand. A bit of cost upfront but if they use and reuse the same elements then the end result is selling their product, service or brand effectively, uniformly and ends up being cost efficient. For other businesses the budget runs out; it’s all been spent on the fit out and for the signage they want a quick cheap solution. Which in effect cheapens everything else they have achieved to date. I get this on a budget level but I don’t get it on a business level because as consumers we make decisions about what our experience might be before we even enter a shop. Take a cafe for example. This might sound a bit snobbish and maybe I am but if I arrive in a new town I either walk or drive around looking at all the available cafes then make a choice. If I am going to fork out for food I want to enjoy the experience, the surrounds, the ambience of the place. I want it to be friendly, happening and appealing to more than my sense of taste. A lot of this has to do with how it looks even though every one says don’t judge a book by its cover. Smell, taste, emotion also play a big part in how we feel about an experience we are about to have. Anyway here is Designed Blinds new showroom in Richmond, a before and after to show what a good looking sign makes to the external appearance and identification of this building. It is everything I am trying to explain above … it completes the building, it creates a sense of place and order, it tells you a little story without you even knowing it, it is appealing and when you know the brand itself it is in keeping with how Designed Blinds like to present themselves.