Sometimes we receive very little information to create a design and sometimes there is information overload. Sonia falls into the latter coming to us with racing car themes, funky female characters, catchphrases etc. It is often a case of paring down, working through what the client really wants to achieve. We came up with a jigsaw theme around the catchphrase “missing piece of your accounting puzzle”. Can you find the missing piece? Sonia wanted bright and colourful so this was incorporated with the jumbled numbers overlay ready to be balanced. The missing pieces (see red section) has been overlaid with all the vital business info so that it stands out for viewers to clearly see. There is a lot going on with this AutoSkin but it is effective because of the way the business info is confined and illuminated on a red backdrop allowing the graphic to stand alone for wow factor.