This little Smart Car AutoSkin is selling the dream to own your own home at an affordable price at several locations around Melbourne. Â Introducing Carlisle Homes. Design by James Phillip Design Brand Hierarchy: 1. Photographic images of the product | house and land – green grasses, blue skies, the great Australian Dream. 2. Overlaid with the deal using strong visible text | House and Land Packages for under $400,000 informs the viewer 3. Website | directing traffic to their site to provide more information 4. Logo presence on all sides. Good strong colours, clear message, strong photographic and logo elements and website that is clearly in keeping with their car design for brand cohesion.