The black base car colour complements the logo elements and colours of Perfect Italiano. It means that less AutoSkin coverage is required because the base colour infact becomes part of the graphic. It makes the artwork stand out. Perfect Italiano have marketed heavily on TV too with the listening man ad and also the sponsorial contribution to MasterChef. My guess is sales are up. I’m not sure if I just made up the word sponsorial, but I like it so it stays! Â Thanks again to Kahdo.