Here’s a great example of extending the value of your AutoSkin. Â World Nomads created a whole website and competition around the adventures of Geoff the Campervan. Â It was a year long campaign. Â Here’s the van in Sydney. Â Travel insurance is not the most exciting thing in the world, but in selling travel you sell insurance, in selling to the right demographic, that demographic buys your insurance. Â These guys are trying to sell to carefree backpackers … How can you make your AutoSkin sell more than the product or service you are buying because according to The Gruen Transfer, that’s what people buy, that intangible quality around your product or service?