Brand Hierarchy for iMiev Electric car by Mitsubishi Australia Primary Would call this light branding, more about intangibles than the general use of tangible branding elements. Â Branding around a green theme utilizing iconic australian symbol – kangaroo in you guessed it green holding a green electric cord, Melbourne backdrop, wind turbines etc. Â Lime green is summery, light, feel good and positive and works in well with the base duco silver. The green rainbow is symbolic of moving forward into a positive future. Secondary Mitsubishi Logo – small representation.