Nashi’s food truck provides corporate catering for breakfast, lunch and everything in between, and this is their second branded food truck on the road delivering to offices in the Melbourne CBD.
The Nashi brand works to a style guide and it’s obvious when you see how cohesive their branding is in store, online and mobile. They have a spread of logo elements to cater for shifts in requirement from labelling food in store to creating a bit of mobile excitement for their vehicle branding with the use of illustration and logo. We have played a part in their in-store branding too: specials and menu-boards. This latest branding is part of a complete rebrand for Nashi.