Get Started returned recently to rebrand their vehicles. The first time round there was wow factor because they wanted their brand to get noticed and bring the work in. In the 3 years since we branded Get Started’s small fleet of vehicles much has changed: they have grown and their clientele has matured, so with this growth and maturity they’ve also addressed their branding so that it fits with the message they want to deliver and the kind of client they want to do business with. Maturity brings a less is more approach. Soft recognition branding rather than balls in your face, we want your business NOW! branding. Their vehicle graphics reflect this. The logos are smaller and greet you on the front door and tailgate. The business detail is forme cut and positioned on the tailgate. The wow factor is still there in the form of geometric patterning printed on clear for some metallic magic in different opacities. Its positioning, running low between the arches and again detailed low on the tailgate, is subtle and creative. Either way, Get Started are still driving their brand home with AutoSkin on 2 x Nissan Dualis’ and 1 x Jeep.
To view the previous AutoSkin projects completed for Get Started, click here.