A mix of underawning signage, retail vinyl window graphics and fascia signage are important advertising elements for retail shopfronts for both street and mobile traffic. It should be truly representative of your brand colours, patterns, imagery and logo elements. The same goes for when you step through the door where it is important to follow through with the look and feel of your exterior. Different signage elements are often utilised internally but it is good to repeat colours, tones and imagery on a smaller or larger scale depending on space available. The most important aspect is maintaining the integrity of your brand throughout.
I’ve been going to Nadia at Tease Me Hairdressing for 18 years so we barter services occasionally. Hair cut for me, signage for her. Having changed the colour of an internal wall to a lime green Nadia wanted a bit of the lime incorporated into her masthead logo. This needed to be updated on the external underawning sign, logo decals for the door and main window. A good example of cohesive branding inside and out.