Rebranding small fleets is a bit of niche specialty for AutoSkin. We either design the artwork from brand elements supplied by client or the client supplies artwork set up by their graphic designer. We branded Arquilla Wines’ small fleet of vans back in 2007, again in 2010 and this time it’s 2014. 3 rebrands in 7 years tells its own story for our relationship with this brand and the creatives that pull the artwork together, Trout. The more important story is that Arquilla Wines see the benefit of vehicle advertising and invest in it on a regularly basis, keeping it fresh, current and therefore effective. The design is in keeping with the 2010 design, essentially a photographic display of their wine. For the caddy van, the product advertising is angled to make best use of the available space and allow for the positioning of the catchphrase. These vans deliver wine to retailers but also deliver branding awareness to street and road traffic. Mobile visual marketing that talks up the Arquilla Wines vans wherever they are. Not only do they drive their brand everywhere, they also physically carry the stock too.
- Strong product images that tell a story
- Catchphrase : “STUNNING ITALIANS INSIDE” – cultural history, adds to story
- Arquilla Wine logos to bonnet, doors and rear