Brand Consistency is super important across vehicle types. The main reason is that it multiplies exposure in all directions. If the design is not represented uniformly then you lose the ability to multiple and reinforce your brand in known and unknown territories. You are reduced to one. If you have a fleet then you want to impact with that fleet. You become a mobile marketing machine, with strength and exposure in numbers. It enables you to build your brand’s exposure, be seen by many and repeatedly seen, no matter which vehicle it is. Why? Because what they are seeing repeatedly is not vehicle but the repeat image of the brand. Use it!
Smarthouse use a consistent design for the caddies, vans and hatchback fleet.