Smarthouse have a pretty tight budget for their rebrand so when they initially came to us with a design we had to sharpen the pencil to deliver what they wanted within their budget. Reducing wastage to meet client budget can be tricky. It means rejigging aspects of the design that don’t contribute to viewer retention or are lost due to placement. For a fleet there is the opportunity to print multiples which reduces print and stock wastage and delivers some cost saving. The rollout has to follow in quick succession for the print to remain viable.