Two layers of printed teal were used to increase opacity and the aesthetic, internally and externally, with the logo referring through both ways. The first layer of teal was printed on frosted stock and the second layer was printed on removable fabric wallpaper. The wallpaper had already been used on the adjacent wall and has been used on the window for continuity of texture and colour and to pump up the visual aesthetic.
Stage 1 | white logo applied to shopfront window.
The logo is forme cut from white stock and applied to the window.
Stage 2 | backing up logo with printed teal frosted vinyl
A beautiful effect with light feeding through the printed teal frosted film. With the film’s translucency the Alto logo and added url is visible internally and externally.
Internal logo visibility. The printed teal frosted film is a great aesthetic and variation on the standard frosted film.
Stage 3 | opaque backing to teal frosted vinyl and logo
Adding another layer of film increases the opacity. The final layer of film used internally (a removable fabric wallpaper) printed in teal, and already in use on the adjacent wall, has been applied to the window for continuity of colour and texture. The logo recedes for softer branding internally and externally.
Internal view of the Alto logo
Continuation of the printed teal wallpaper texture to the window .