Brand consistency is important for brand reinforcement and viewer recognition particularly for fleet vehicles that include different makes and models. Artwork needs to be tweaked for the different vehicle types but overall the branding effort needs to remain consistent. Design by Kleimeyer Industries.
In addition to their 7 Toyota Corollas, VCS Pathology have just added a Toyota Prius to their fleet. Due to tailgate differences between the Toyota Prius and Corolla the main difference between the branding of these two vehicles is the positioning of the VCS logo on the bumper for the Prius as opposed to centre tailgate for the Corolla. This might be picked up by a designer but to the general public it is barely noticeable because the remaining branding elements are consistent across both vehicle models.