Clever product image branding for a local business delivering flowers. You’re never going to die wondering what this van delivers. The business name, a supersized bouquet image used on the rear cargo/tailgate area and the real deal inside = fresh flowers, same design for all three vehicles in their fleet, repeats the branding message to locals in the area where this van wants to be seen, recognised and remembered. There are no surprises when this van rocks up to your door and no surprises for everyone else who sees this van rock up to your door. The Fresh Flower Man delivers a fresh positive image, a visual feel good statement matching their catchphrase “just that little bit different”. If you are a local business, then this product wrap is a great example of how effective a visual branding message can be. In this case, when a decision has to be made about buying flowers a visual reference like this one may just be what pops into a prospective client’s mind, having seen the van in the local area repeatedly. When you have 3 vehicles on the road then local eyes are going to see your vehicles over and over again. Brand reinforcement. And when the branding message is simple and positive = positive brand engagement.
November 2014 Update
Due to vehicle vandalism we have rewrapped TFFM’s Renault Kangoo.
Brand Hierarchy | Renault Kangoo Van
Fresh Flower Man Logo Badge | front bonnet
- Clever Product Image used on the rear cargo and tailgate depicting the real thing inside
- Logo badge rear door
- Business info on door
just that little bit different
Tailgate | Rear Window
- Logo Badge
- Flower Imagery
- Business Detail