To all of our clients, those who have been with us for years to those that have found us via this web door, we thank you for your continued support and business in 2009 and look forward to looking after your signage needs in 2010.

Bayside Beauty Therapy had already had some signage done by some other company but after seeing what we did at Tease Me Hairdressing she realised she wasn’t all that happy with what she had had done.  So John went out to see her and gave her some advice. 

1.  The sign below the AVEDA decal was way too small so a waste.  To make full use of the light above John suggested a much bigger sign to overlay the two windows and really let passers by know who you are.

2.  The large postage stamp window decal was already coming away and stuck in the middle of the window didn’t really enhance the space.  So John suggested more of a holographic treatment which screens inside activity at night. Sorry our photo has not provided a good shot of this same image which now fills the window space.  Light issues!

3.  At base of image he created a translucent purple decal (ie: purple printed on clear film for aesthetic and colour translucency) to match the logo colour and overlaid with logo text – web address, and phone no.

This was all done on a budget of $1400.  There are cost effective ways of promoting your business effectively and aesthetically.  Good advice is important.  You be the judge …

Before

After

A before and after shot. ACMI’s door decals in orange and white work well with the surrounding colours of the structural concrete, steel and beautiful green glass.  Check out ACMIs website and the intriguing ‘Dennis Hopper and the New Hollywood’ exhibition currently running from 12 November, 2009 - 25 April, 2010.

Before

After

There was once a time not so long ago when a referral was by word of mouth.  That was how we basically found new work.  Word of mouth is less common today yet it is still the best kind for us in one sense because it’s an endorsement of our business and for the prospective client they can ask all sorts of questions about a third party … ‘are they good, reliable, friendly?’ ‘I like what they’ve done here for you etc.’  You know you’ll get a pretty honest appraisal.  James Makin Gallery are a long standing client and Brunswick St Gallery (wall decals shown below) was referred by them.  James Makin recently renovated their Gallery space and we provided the signage (pics still to come) and we regularly changeover exhibition graphics for them, standard fee, no hassles, friendly service!  As far as online referrals go, search engines are our new best friend, well really our world wide web sales representatives.  It’s brought us a lot of interstate work that we would not have otherwise fetched.  It continues to bring in new clientele, sure it’s a bit of mixed bag – tyre kickers, scammers and the genuine article but overall we ain’t complaining.

About this job: 5 off, 90cm x 15cm, printed wall (or window) decals per artwork sent, pack and despatch to Fitzroy.  Artwork printed on clear so that what you see now as white is actually clear once you remove the backing tape then apply to any surface and the surface colour will appear where clear.  Get it? The clear also eliminates the issue of white on different white so that the sign looks part of the wall by drawing in the colour of the wall through the clear.

Up until recently you could not print with white ink. But that has all changed now!

Juliette chose the branched artwork below from a selection presented to her via online royalty free image group Fotolia. Basically Juliette was looking for branches and wanted white on glass window panels with a black frame (see artwork setup below). She had the option of printing the white on clear film and applying to glass or we could forme cut from white film and apply as a cut piece. Printing is a more seamless application as it is printed on film and applied as one piece to the glass panel. Made to look like it is part of the glass rather than a decal sticker application on top of the glass which is how the forme cut application will appear up close. This image was applied to internal glass windows as an aesthetic and to functionally obscure view to neighbor.

The Artwork

The Panels
yet to be framed

Final Installation
to come ….