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Be Natural Troopy
I kinda like this car, it's a bit rugged, looks like a real four wheel drive, not the city slicker SUV variety. It's suits the Be Natural Campaign too; the colours, the style and it is a natural bar after all, filled with muesli goodness, nuts and a wee bit of sugar. Our kids have been well enjoying the samples, me too, particularly the ones with choc sprinkles on top. Anything with chocolate really, but it generally has to be good chocolate, not the cheap easter egg variety, just in case anyone out there wants to buy me a box; hard centres please, mix of dark and light good quality chocolate ~ Newman's ... Ignition Experience Marketing who have brought us this job and lots of samples are a new client of ours, and they seem pretty friendly too, Michael and his team ... we like nice clients, we shoo the "others" away! Nicely of course. We're here for a good time, not a long time!
| AutoSkin Details | |
|---|---|
| Artwork by | Ignition Experience Marketing |
| Type of Skin | Full |
| Budget Range* | $3,000 - $5,000 |
| No. of Vehicles | 2 |
| Vehicle Information | |
| Original Car Colour | White |
| Vehicle Make | TOYOTA |
| Vehicle Model | Troopy |
| Vehicle Type | Large Car |
| Date Completed | November 2008 |
| Client Information | |
| Client | Ignition Experience Marketing |
| Location | Richmond |
| Industry | Marketing |
| Website | http://www.ignitionexperience.com.au |
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| * doesn't include any artwork fees | |
Strike! It's nearly Christmas ...
Strike Bowling Bar started with 3 smart cars and have used them wisely across Melbourne, Sydney and Brisbane since Aug 07. Basically the same branding message and imagery appears on all cars bar the back window - which is differentiated by state; one advertises Melbourne, one Sydney and one Brisbane. Strike use these cars during the week for technicians moving between sites and then they are returned to be used for promotional purposes over the weekend. Now they have recycled these cars and brought them back to Melbourne to launch the opening of the new Strike Bowling Bar in Glen Waverley. Rebranding the same 3 cars to get the message out there in 3 directions for the opening. They have tied the opening of the new Glen Waverley Strike with a Christmas theme selling two points of interest at the same time. Again, and a lot of businesses are doing this, creating a uniform design across several advertising mediums to get their message out there in a succinct, design driven and repetitive way - street, mobile and online presence is unified by way of design and content. This alleviates confusion when customers arrive at your website or shop front. And then keep adding from here. An investment to begin with delivers lots of options down the track ... Strike Bowling is a good example of exploring and expanding their marketing options; of growing, changing and adapting simultaneously. It's worth measuring the effectiveness statistically (fun if you like figures and seeing results) and putting your time in creatively (even more fun) to make sure it delivers for your business.
| AutoSkin Details | |
|---|---|
| Artwork by | Supplied by Client |
| Type of Skin | Full |
| Budget Range* | $1,501 - $2,999 |
| No. of Vehicles | 3 |
| Vehicle Information | |
| Original Car Colour | Black |
| Vehicle Make | SMART |
| Vehicle Model | For Two |
| Vehicle Type | Micro Car |
| Date Completed | November 2008 |
| Client Information | |
| Client | Strike Bowling Bar - Glen Waverley |
| Location | Glen Waverley |
| Industry | Entertainment |
| Website | http://www.strikebowlingbar.com.au |
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| * doesn't include any artwork fees | |
Escape to a Beautiful Bathroom ...
Well if you saw our bathroom, it would leave you in no doubt that a renovation is well overdue ... let's just say 80's ensuite complete with ornamental wallpaper (not the current fashionable variety) & 60's bathroom complete with rust holes in the basin ... sad, very sad but a renovation is hopefully not too far away. Smarter Bathrooms must be doing something right, winning 3 HIA awards (2 for bathrooms, 1 for kitchen makeovers). We also won a 3M award for the design of this vehicle. It's a pretty full on background tile graphic with bathware imagery, simple web, logo and phone representation. It is eyecatching; lets you know at a glance what they do as does their business name - 'Smarter Bathrooms', web address = business name; uniform and integrated design for web, street presence and vehicle AutoSkin. This is the complete package - well thought out and executed!
| AutoSkin Details | |
|---|---|
| Artwork by | DE using supplied elements |
| Type of Skin | Full |
| Budget Range* | $3,000 - $5,000 |
| No. of Vehicles | 1 |
| Vehicle Information | |
| Original Car Colour | Black |
| Vehicle Make | HOLDEN |
| Vehicle Model | Astra |
| Vehicle Type | Medium Car |
| Date Completed | November 2008 |
| Client Information | |
| Client | Smarter Bathrooms |
| Location | Melbourne |
| Industry | Renovations |
| Website | http://www.smarterbathrooms.com.au |
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| * doesn't include any artwork fees | |
