John had a conversation with a prospective client the other day about AutoSkin and the client mentioned that she was going to get her designer to create the artwork. John chimed in with “well just make sure that your designer knows what you’re budget is and how much coverage that will deliver on your vehicle.” There’s no point a designer creating artwork that will cost $6000 as a full AutoSkin if your budget is only $3000 or might only cost $3000 on a small vehicle but your car happens to be a Hummer. The point here is to establish your budget right from the start then chat with us about what that will deliver for your particular vehicle then get us or your designer to create the artwork. If your budget will not deliver a full AutoSkin then what parts of the car would you like to cover, ie: forgo a bonnet application for a printed graphic application on the rear window. If often depends on the artwork really and making sure that your artwork delivers a good, strong and coherent advertisement for your business whether it is highly graphical or text driven or a blend of both. And how that will be best represented on your particular vehicle (we’re pretty good at this bit) within your budget. We can assist your designer through the process to ensure that your AutoSkin budget is well spent.

Things to consider with artwork particularly if a full AutoSkin is not within your budget:

1. What is your budget?
2. What will this deliver as far as AutoSkin coverage on your vehicle?
3. Does the artwork clash with the colour of your vehicle?
4. How to make this work?
5. If you are trying to direct clients to your website, does your AutoSkin reflect the logo elements used on your website? and your street presence for that matter?
6. Have you created void within a highly graphical AutoSkin for your business details to stand out?
7. Do you want text to be visible at night?
8. Can the information on your vehicle be read within 7 seconds, which is how much time the average viewer will have to take in your mobile message?
9. Is the vital information visible enough or do you need a magnifying glass to read it?
10. Is their way too much information to absorb; pare down, make website address prominent, keep it simple for retention?
11. Take a look at what is out there on the street and you will get an idea of too much information, illegibility, clashing colours etc.
12. Speak to us about how to achieve all of the above within your budget.