Last weekend I also saw the Nutrient Water Response Unit stop in Elizabeth Street in front of Myer and start handing out their drinks to a busy city centre - their van so colourful, clean and obvious and hence drawing a crowd - they were there 5 mins then gone … Check out their website, they’ve fleshed it out a lot more since I last visited, and yet another good example of brand continuity.

It’s fun to watch how businesses use their vehicles to get bang for their AutoSkin buck … it empowers you to drive your own campaign which is what we are all going to have to do if a recession starts to bite but you can have fun with it too. Get inventive, start small and grow big!! It just might take a little bit more time but let people know what separates you from the pack - what’s your point of difference?