Love the copper framing of the windows and doors.  Love copper full stop, particularly when left to age.  We used it as a bulkhead overlay above the vanity mirror | cupboard in our bathroom and left it to discolour.  Here it has been used to frame the windows and doors to great effect. Copper is a pretty strong visual element so you wouldn’t want to go all out and compete with a graphic that is equally strong and intimidating. Carina Sherlock have kept it simple; retail door and window decals in in soft greys and whites: trading hours, logo, open & closed, shop number etc.  But hey it’s okay to pack a punch if you’re having a sale, go all out with fluoro green cos that’s a short term install. By the way this is Carina Sherlock’s first retail store …. check out their website for more details!

Starting with good bones always helps – good paint job in white and copper framing here for example , then use decals to dress up doors and windows. If simply a paint job then perhaps add a bit with vector graphics, printed images and illustrations, black and white photos that can then be printed on all types of film: translucents, transparents, opaques. Decals are a pretty inexpensive way of keeping your retail store looking good without blowing the budget but gotta get the basics right first then work with the look and feel of your store to create a range of seasonal or promotional graphics that can be changed and updated as required.