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July 8th, 2008

A Sneak Peak ~ Our New Website ……

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A bit of a “post” lull at the moment with good reason ~ we are about to launch our new website which will follow the lines of this website in being image driven and informational but with so many more features. Decently Exposed is the mother ship drawing from all our other sites to give an overview of what we do on a week to week basis. The interface with our other sites has been greatly improved and the new site is a much quicker site to navigate. Searches can be made by tags, and the AutoSkin site being content rich, has its own search plugin to refine what you are looking for whether it be by budget, car type, skin type, industry type or car size. The galleries are now part of the project and the piece de resistance is the slide show … So I’m not making any promises because it has been 4 months in the making but hopefully, any day now it will be launched, possibly with a few glitches and definitely with loads of content still to be added, but am sure it will impress, thanks to Jen Germann for the design, Gleison and Peter at www.ginga.com.au for creating what we need in a website and continually refining the process so that it delivers on design, imagery, speed, navigation and content …

June 30th, 2008

DE | AutoSkin ~ Mini Challenge “Corky”

The latest campaign for Mini and their Mini Challenge racing event was to wrap a car using a corkboard image with post it notes and polaroids applied over the background. More details at our AutoSkin site, click here to view …

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June 26th, 2008

AutoBling …. this goes with that!

We like to give back a little to the clients that support our business, particularly the ones that keep coming back, because in the end business is all about building mutually beneficial relationships, getting to know one another … that’s usually the fun part! But we are about service too, so that when things go wrong, we provide solutions, but like I said this is the fun part because we get a kick out of giving and it’s also a good way to promote our fantastic printed shopping bags; made to fit the checkout bag holder perfectly and the checkout personnel love them because they don’t flop all over the place; they sit upright and they’re built to last a 1000 years according to the Gruen Transfer.

Designed by us, made by a local sailmaker, David Allen, using an industrial sewing machine and durable cotton so you can pack as much as your two hands can carry … oh, and we are in the branding game, so just another way of getting your message out there ….

This goes with ….
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this!
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This goes with….
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that!
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This goes with …
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this!
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There’s more to come …. but we thought we should give them to our clients first!

June 17th, 2008

DE | taylormadesigns ~ Sale @ FIG

Everyone is having a sale particularly retail business’ with stock that needs to be offloaded before midnight 30 June …. and as usual we are not into the typical red and white generic variety, preferring something more geared to the branding of the business, suiting the client’s profile and the customer they hope to attract …

by day …
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Digitally printed window decal, supplied and installed by taylormadesigns

by night …
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What does your Sale Sign say about your business and the clientele you are aiming to attract … You don’t alway have to spend a lot for signage to look great particularly short term promotional stuff. Choice of material is important ie: printing on film, fabric, corflute, banner material, canvas can look fantastic with the right graphic. SAV (self adhesive vinyl) - or window | wall decals in popular vernacular - with a design that represents your business is a very popular base material because it delivers on cost and effect . Bring in a bit of colour, or go bold with black and white, textures, images, patterns whatever ties in with your long term branding … but maybe a tweak in design for something different. Pricing for window decals (supply only from client supplied print ready artwork) starting at $150 (AUD) + gst …

Judy @ FIG says that when they display a Sales sign it generates approximately 25% more business …

More details about this job at taylormadesigns.com.au

June 17th, 2008

DE | AutoSkin ~ Magic Hand Car Wash

MHCW is the latest campaign featured on our AutoSkin dedicated site …..

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June 13th, 2008

The 3M It’s Our Shout Promotion winner is ….

DECENTLY EXPOSED ….. Yeah!!!

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Decently Exposed (AutoSkin) is the winner of 3M’s Its Our Shout Promotion announced on Wednesday 11 June 2008 for the Smarter Bathrooms AutoSkin application using 3M products - 3M ScotchCal IJ180C-10 and 3M Scotchcal IJ380-10. Entries were judged on creativity, workmanship and use of applicable materials. It’s great to see a product supplier really get behind the companies who use and support their products. We have had 3M representatives stop by a number of times checking on the quality of their material and obtaining feedback to further improve their product. So thanks 3M. Here are the details of our winning entry and what John Taylor at Decently Exposed had to say about the competition and 3M…


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June 11th, 2008

MINI - Geared to Party

The MINI - GEARED TO PARTY launch of the Australian MINI Challenge series and also the launching pad for the new MINI John Cooper works turbo charged models due for release soon …

Here are some happy snaps of the launch held at Port Melbourne ….

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DE’s production manager, Rik Price (left) and print manager, Trent Haverkamp

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and the MINI Uber Star car and MINI Challenge sponsors ….

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The folk at MINI kindly included us in their recent media release for the MINI Challenge Series - UBER STAR car

Media Information: June 6, 2008

UBER-STARS sign THEmselves into HISTORY! courtesy MINI Challenge Website (latest news)

Paul Mercurio, Leanne Tander and Jason Bargwanna today marked the start of a very special weekend for MINI CHALLENGE with the unveiling of the UBER-STAR CAR’s new livery at Sandown, the fourth round of the Series, which will see 19 cars front the starter – the biggest field in Australia yet.

Bargwanna, Tander and Mercurio are three of the five drivers who have become UBER-STAR alumni – the other two being former Wallaby Ben Tune and MOTOR Magazine journalist, Shaun Cleary.

The program is designed to bring a new focus to MINI CHALLENGE by engaging personalities from the areas of sports, entertainment or media.

The somewhat unconventional design on the UBER-STAR CAR has been wrapped using printed vinyl technology by Melbourne company, Decently Exposed, and the ‘pinboard’ design by Badjar Ogilvy makes the UBER-STAR CAR vibrant and irreverent and represents the fun of the brand.

The ‘Pinboard’ also provides space for not one sponsor or driver’s name, but many. The MINI CHALLENGE UBER-STAR CAR has become moving communication.

Read the rest of this entry »

June 10th, 2008

Just Cuts for RFDS

Have to say I love it when I see businesses and just everyday people volunteering their time for charity. Watched The Merry Makers on Andrew Denton’s show last night and was overwhelmed by how generous some people are with their time and the joy they bring to the lives of disadvantaged and disabled children & adults. I believe these kids and adults can teach us all about living in the moment and truly loving life for the pleasure that moment brings.

This time round Just Cuts have raised $8890 in one evening (and over $200,000 since their association with RFDS) for the Royal Flying Doctor Service and if anyone has been watching the program about the Royal Flying Doctor Service or has ever required their services, it is pretty obvious what a fantastic job they do … But they are feel good moments for the businesses involved just check out the happy faces in these pics.

Grant Denyer ~ he has popped up on our site before driving MINI’s for the MINI Challenge but here he gives his time for charity …

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The Just Cuts Crew

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Oh and we did the decal on the side of the plane …

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Courtesy of Just Cuts (Media Release June 4, 2008)
A chilly night on the first day of winter didn’t deter Just CutsTM stylists at this year’s Cut-A-Rama hair styling extravaganza in Mudgee. Running throughout the evening of Saturday, June 1st, stylists shaved, snipped and sprayed their way through a record number of participants to raise money for the Royal Flying Doctor Service on the eve of the annual Royal Flying Doctor Outback Car Trek.

Grant Denyer was the MC for the evening “It was an amazing night – we had over 350 people attend; locals, Sydney-siders, Queenslanders and people from as far away as New Zealand. With the help of Just CutsTM stylists we raised $8,890, a record amount. This year was Just Cuts’ TM tenth Cut-A-Rama event, which coincides perfectly with the 80th anniversary of the Royal Flying Doctor Service,” says Denyer.

Read the rest of this entry »

June 6th, 2008

DANCING WITH THE UBER STAR CAR

This weekend at the Midas 400, Sandown (June 7-9), Paul Mercurio will be the latest MINI CHALLENGE UBER-STAR. It’s all starts today with the unveiling of the UBER STAR CAR at Sandown International, 12:30pm. Some of our boys will be down there for this event. Channel Seven may be heading there for the news this evening … and of course, Paul Mercurio!!

WHAT A CORKER!!

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CAPTION: Paul Mercurio is pictured with the newly liveried MINI CHALLENGE UBER-STAR CAR he will pilot this weekend in the fourth round of MINI CHALLENGE at Sandown International Raceway.

MINI CHALLENGE MEDIA RELEASE ~ excerpt (courtesy Uli at MINI)
MINI CHALLENGE is the newest motor racing phenomenon in Australia, utilising identical MINI John Cooper Works CHALLENGE racecars that develop 210 horsepower. The eight round Series supports many of the V8 Supercar Championship Series’ biggest events, including the L&H 500 at Phillip Island, the Super Cheap Auto 1000 at Bathurst, and the Jim Beam 400 at Oran Park.

Mercurio takes to the track for opening MINI CHALLENGE practice at Sandown International Raceway, Melbourne, as part of the Midas 400 V8 Supercar Championship Series round on Saturday morning at 9:00am, with qualifying at 11:30am. Races 1 and 2 will be conducted Sunday, whilst the final race will be run on the Queen’s Birthday Holiday Monday.”

NOTE: A media opportunity will be available at Sandown International Raceway on Friday, June 6, 2008 at 12:30pm where Paul Mercurio, Jason Bargwanna and Leanne Tander will officially unveil the new UBER-STAR CAR livery.

June 4th, 2008

DE | AutoSkin ~ The Fresh Flower Man

Lucy at The Design Files (a Melbourne based design blog featuring local and international design news) has The Fresh Flower Man in her Top 5 Florists, to read more click here. The Fresh Flower Man’s delivery van uses imagery to depict the fresh flowers to be delivered within. The image is vibrant, fresh and the colours work well with the logo colours and text. Simple, effective and as beautiful as a bouquet of fresh flowers delivered to your door ~ always high on the “what women want” wish list …. Another example of being creative with your AutoSkin and branding effectively to the market you are trying to capture.

For more details please visit our AutoSkin website.

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