Is this not THE CUTEST CUPCAKE you have ever seen with the cutest smiley face looking right back at you?  Pretty sure there’s nothing like this little car in Yackandandah.  Anne picked the car up yesterday for the long trip home.  Should be parked outside the bakery now as we go live with this post.  This will surely put a smile on faces both young and old and hopefully sell a zillion cupcakes for the Yackandandah Bakery.  Not far from Beechworth as I read the map.

Say no more ….

The banks use this in television advertising to lull us into feeling that they are the good guys however I am yet to have had any truly positive experience with any bank.  And they have had lots of opportunity to be the good guys.  I find it reprehensible.  We see through this in the end. Same in politics, it is being played out in front of us at the moment.  But it is the weekend and I am looking for a positive.  We can, if upheld by truth, evoke a sense of good will, care and humanity in our business dealings;  for small business it can be a major point of difference.  It should set us apart.  For me this image on this rear window evokes a sense of humanity … with the quote /catchphrase “we shape a better world”.  It is my favourite rear window.  So if you are a business with a soul then sell it because truth brings loyalty.  When things don’t go to plan it is a worthwhile base to fall back on and move forward. 

Have an uplifting weekend ….

Had a rough day yesterday so these comments from Jacqui at Adams eco Electrics to John made my day.  Love it when clients are happy.  These comments relate to this post a little while back.  And here’s the project listing for this job on our website just in case you want to explore further.

Hi John,

 I thought I’d touch base to thank you for your response to Letterbox’ work on our brand. I’ve just had a read of your article, I think Stephen also is quite happy with how this has come together.

The van is still looking as hot as ever. 

 

Best,

 

Jacqui

Petbarn have a fleet of vehicles which are for the most part the Frills version but in expanding a fleet sometimes the client might opt for a no frills version, this may be due to budgetry constraints; sometimes it caters for different requirements within a fleet.  High profile sales vehicles vs onsite service/maintenance vehicles etc. Petbarn have simply watered down the photographic element and coverage but they have kept their essential brand/logo elements intact which has a cohesive impact out on the street – the branding would be recognisable with or without the so called Frills elements due to the uniform strong logo branding and colours represented on all vehicles. This may give you some ideas and options with respect to budget considerations across an entire fleet of vehicles.