Case Study:

Studio Messa | Vogue/Amex Fashion Week Event

Event graphic production and installation for the Vogue Australia and American Express Fashion Week popup, Melbourne. In collaboration with Studio Messa.
Vogue and AMEx Fashion week utilising a variety of techniques including; Vinyl cut lettering, Wall Graphics, Wrapped panels, 3D lettering and floor graphics

Event and Activation Installation

Client: Studio Messa; Vogue & American Express

Install Length: 1 Afternoon/Night

Key Elements: Printed Panels, Mirror Panels, CCV, Giant Arch, Wrapped Graphics.

Overview; A popup event for Vogue Australia and American Express, produced and installed in collaboration with Studio Messa. The brief covered a lot of ground in a tight timeframe — a fabricated photo op arch set inside a building archway, mirror composite panels finished with transparent SAV for a metallic effect, a full wrap on an existing coffee stand that had to come off without damage, custom printed floor tape, and large format printed and CCV panels throughout. Everything installed in a single afternoon and night, ready for doors opening the next day.

Key Install Points

The Vogue and Amex Installation was a nice mix of graphics and applications. 

The Arch was an oversized photo op that was to be set inside a building archway.

2 panels side by side, supported by bracing on the rear.

The mirror panels Started with mirror composite that we applied Transparent SAV to. this gave a lovely metallic finish. We then overlayed CCV for the title.

Custom printed Tape to line the floor.

And a temporary wrap onto an existing coffee stand. It was important to not damage the stand with these graphics. 

This project forms part of our Event, Activation & Scenic Graphics Installation

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